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: Kia's new logo caters to consumption upgrades

Electrification and intelligent networking continue to update the automotive market. In order to adapt to the current market environment to a greater extent, many domestic and foreign automotive brands have begun to try to launch new car logos to create brand-new brand stories and transfer brand values to the present Of consumers. And behind every new logo is bound to bear a grand plan.

English2021-01-15 17:46:07

: Can new funder revitalize Borgward for third time?

December 28, 2018, rumors on the Internet that UCAR together with a new over-the-counter market company completed the acquisition of a 67% stake in Borgward. The same day, in the announcement of the progress of equity transfer issued by BAIC Foton, it was pointed out that Changsheng Xingye (Xiamen) Enterprise Management Consulting Co., Ltd., a new company established less than one month ago, became the real receiver and the final transaction price was RMB 3.973 billion yuan. It has been rumored that UCAR and Borgward, which have already reached a strategic partnership, will jointly develop a new retail model for automobiles.

English2019-01-03 17:06:22

: 3 less known things of Audi in China over past 3 decades

Since the contract-signing of the transfer of Audi 100’s technology between Audi and First Automobile Works (FAW) in 1988, Audi has been operating in China for 30 years. The word “Glorious” is a general assessment of this history. There are countless achievements, stories, and some little-known things that are silently affecting today's development. Since 1999, I have been in contact with FAW-Volkswagen Audi, Audi China and Audi AG. There have been both formal interviews and private view exchanges, and I have learned a lot about these less-known things. I think it is time to share them with the industry. I would like to thank Mr. Zhang Yuxing from the China Economic Net and Ms. Jiang Fan from The Economic Daily for their contributions to this article.

English2018-12-27 16:20:27

: Faw Xiali To Transfer 15% stake in Tianjin FAW Toyota

After China FAW Group Corporation signed strategic cooperation agreements with 16 banks, the share price of Tianjin FAW Xiali Automobile Co., Ltd. rose again with more than 8% up to this morning. Its stock has surged to the daily limit for two consecutive trading days. IIA learned from FAW Xiali who announced this morning that strategic cooperation agreements signed by China FAW and the banks were "framework" cooperation agreements which currently have no impact on the company. In addition, the announcement also revealed that FAW Xiali intends to transfer 15% of FAW Toyota stakes to China FAW.

English2018-10-29 18:28:41

: Foton Motor Group is to transfer 67% of Borgward equity.

On October 8, IIA learned from Foton Motor Group that Foton listed on the China Beijing Equity Exchange to transfer 67% of Borgward. In this regard, Borgward official said: This action is to absorb and inject more new capital into the brand, and it is looking forward to introducing a new model from the future marketing strategy to achieve a win-win development. After the transfer of the equity completed, Foton will strengthen its main business of commercial vehicles and boost the development of passenger vehicles.

English2018-10-09 17:45:26

: Is Daimler X BAIC BJEV happening? Is it possible to have Smart made-in-china?

In the IAA Cars Frankfurt/Main of last year, Daimler announced that Smart would transfer to a brand specializing in EV and in 2020 it would realize the project of all models being electrified in all the markets. Recently INA has been told according to overseas media that Daimler is planning to manufacture Smart EV in China. It is said that Daimler is negotiating with BAIC BJEV, owned by BAIC, to build a joint-venture company for the production of Smart EV. By far, both of them have not replied anything yet.

English2018-08-21 09:29:33

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1VDA主席：只要符合条件，对中国车企一视同仁: “不管是中国的车、德国的车也好，外国的车也好，我们都是一视同仁的。”

2周松：帮中国车企“出海”，法雷奥已开始行动: 2023年，中国主机厂客户的订单占到了法雷奥集团在中国订单的50%以上。

3李龙：相对于快，道朗格更看重的是稳和质量: 确保产品的可靠性、安全性等各方面都能达到道朗格的标准之后，才会推向市场，这是通用汽车这样的百年车企必须坚守的原则。

4内田诚：中国市场发展迅速，追赶中国具有挑战性: 日产将在“中国标准、中国速度、中国成本”领域建立优势，将卓越的本地优势带给本地用户。

5张明霞：对于营销流量打法，smart不会一味拷贝: 张明霞：“当年的两座车就颠覆了人们认知,这一次，我们再突破一下所谓的约定俗成：大家觉得可能smart只能造小车、只能造紧凑型的，我们再突破一下

6星纪元ET将于5月9日正式上市预售价19.9万元起: 星纪元ET将于5月9日正式上市。此前，星纪元ET已经开启预售，新车共推出8款车型，预售价19.9万-32.9万元。

7关于全新纯电动Macan，保时捷有很多话想说: 让所有的客户都可以依据他们的喜好，打造出他们想要的那一台纯电动Macan。

8刘新宇：东风日产3年内推出5款日产品牌新能源车: 刘新宇：东风日产将积极拥抱行业领先智能化合作伙伴提升智能化水平，为用户打造“尽兴由NI“的全新出行体验。

9丁冰：长城炮将开启智能豪华皮卡新篇章: 丁冰：长城炮将在5周年之际成为首个突破60万台的中国高端皮卡品牌。

10极卷时代，五菱欲以技术实力提升品牌价值: 赵奕凡：我们会在技术层面，不停的强调自己的技术能力，夯实自己的技术基础，进一步提高品牌的溢价。